Top Designing Ideas - Way To Higher Conversion

In a website design procedure, what people often fail to realize is that design and usability go hand in hand. After the construction phase of a website design is over, we find that end result is not the same what we initially desired for. In some cases, the designed website turns out to be a combination of 'very good' and 'good enough to fulfill the purpose', which is not usually satisfactory.

The most important aspect of a good website design is the development phase where significant role played by the underlying coding structure. It also helps in measuring usability factor for the audience. There are few common factors that should be present in all website design that enhances the usability of the website and increases the chances of conversion. Some of these are as following;

Follows Industry Best Practices

The website design must consistently follow the the industry's usability guidelines and best practices established by other websites in the same industry.

Searchability

Important issues like navigation, product organization, product categorization, content, site-search, etc., must be clearly laid out on the designed website. It helps visitors easy to understand what all are present there on the site and allows visitors to reach to the areas on the site where they wish to move.

Look and Feel of the Website

The website should score good on the 'look and feel' ground of the website. It must meet audience's expectation and industry specific demands.

Keeping the Design Simple

The design of the website should be kept as simple as possible. Do not add background music or any other kind of sound. Don't force them to hunt through unnecessary design elements included on the website.

Organize Links with Lists

When directing users to a specific area on the site but the reference is all present in a single para, better is to break the content into bulleted lists that allows users to scan through the desired information easily.

Contact Information

Links to customer support pages should be highly viewable, especially important pages like company info or about us. Most importantly, users must find link to contact easily on the site, regardless of its architectural layout.

Keep Paragraph Width Stable and Sentences Short

It is probable that long sentences are difficult to read and understand by the users in first go. Shorter sentences improves overall comprehension. In the same way, website designed with fixed-width provide us with improved content readability.

Breadcrumbs

Using breadcrumbs on the website enhance the user's experience by telling them which page they currently reside on, and their current position on overall structure of the website.

Font Scalability

This allows audience to resize the text of the website best suitable to their respective browsers with the sue of scalable fonts. This gives users an additional convenience in viewing the text of the site.

Usage of Color

The designer should focus on right usage of color, with suitable contrast between them. Right use of colors attract visitors and make them stay on the site whereas bad use of colors or poor contrast results in loss of visitors.

Browser Functionality

Very Important! A good website is one that does not disable a user's normal browser functionality like back button navigation, forcing links to open in new browser window or disabling right click of the mouse.

Needless to say, a website with improved usability leads to the achievement of higher conversion rate. When the site lacks usability factors, it goes under complete redesign in a quick attempt to multiply the rate of conversion. The usability should be kept on the fore-front when it comes to designing, not being an afterthought to the process of designing.

Kabir Bedi is the senior web consultant and web developer who actively contributes his expertise in the field of IT to create an unmatched solution beneficial for the clients from across the world. He leads a team of web designers and web developers and together wit them offer unique web designing and web development services along with specialized services like ecommerce solutions, customized web design, or cms solutions, as per the requirements of clients.

Kabir Bedi is an experienced web consultant who specializes in providing superior web design and web development services. Holding an experience of 10 years, he has skillfully accomplished projects for clients of Lexolution IT Services, a leading website design and web development company New Delhi, India.